Tuesday, 15 May 2012

Aleem Shah Kamaluddin Noor

Lau Lerhow

John Cheong Zhan Hao

Brand Name: Supernatural Pastries

Tagline: May the froth be with you

Market Position:  Mass market(everyone can afford), Casual, Frolicking and playful image, Target Group: Young Adults, Teenagers, Kids

First Mover Advantage: YES! The food version of Comic Connection.

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