Tuesday, 15 May 2012

Group Kuzhalini, Jie Yi, Wilbur, Kevin, Benedict

Brand Name: Eye Square 
Tag line: Look At Me Now

Branding Plan: 
Aiming for a middle class position/mass market. No first-mover advantage for spectacles, but there is an advantage when we make it customizable. 

Idea: 
Spectacles that can change the degree/color of specs/design of spec/ special features like music,Lens are also customisable for clients.Designs can be changed afterwards by the buyer themselves.

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